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Three years passed before they released We Broke the Rules, during which time they worked hard to refine what they were doing and find a true direction. Whatever they did, it appeared to work, as the single "Obsesión" became a hit with Latin youth, finding a strong crossover into hip-hop. However, as the album's title promised, they did break all the bachata rules, bringing the style very much into the new millennium without sacrificing its roots. While finding a growing U.S. audience, they also became popular in Europe, thanks to frequent touring and a different approach. In 2003, they returned with Love & Hate, which saw them progressing even further with their sound, adding merengue into the mix and upping the R&B/hip-hop quotient without losing touch with their background, singing in Spanish, English, and Spanglish.
God's Project, released in 2005, was widely regarded as the group's best album to date, and it was followed with the two-CD/one-DVD set K.O.B.: Live. The 2007 set Kings of Bachata: Sold Out at Madison Square Garden featured guest performances from Miri Ben-Ari, Wisin & Yandel, and Don Omar. That same year they took home two awards, including Best Traditional Tropical Act, at the Univision television network's Lo Nuestro awards show, plus three honors at the 2007 Billboard Music Awards. Their 2009 effort, The Last, featured guest appearances from Wyclef Jean, Ludacris, Akon, and Wisin y Yandel. Two years later, the CD/DVD set 14 Plus 14 arrived, featuring 14 of the group's greatest hits along with their accompanying videos. The group parted ways in 2011, with Romeo and Henry Santos both recording as solo performers while Lenny and Max formed Grupo Vena. Aventura reunited in late 2015, and announced a series of concerts to be held early in 2016 at the United Palace Theater in New York. They also appeared on the single "Inmortal" off Romeo Santos' 2019 solo album, Utopia. ~ Chris Nickson